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the challenge:

For over 25 years, Center Ranch has had a definite place in the Texas landscape - but until 2008 was no more than a html mapdot on the info superhighway. The challenge here was to establish a classy western brand image representative of the high end equine program that had been in the works for years, all the while incorporating the notion of power in the cowpen.  FUN FACT: The sigma brand seen on horses and cattle is more than a mark, it is a message. I'd love to share the story with you...

Services Provided:

  • corporate rebranding
  • monthly industry print advertising
  • website overhaul, Facebook marketing
  • product photography
  • video conceptualization & production
  • event planning... because I wanna wear ALL the hats...

the challenge:

McCord Engineering, Inc.

McCord has been a consulting engineering mainstay in BCS for over 30 years. You can call them electrical engineers but they will tell you they do so much more! Brand-challenged by their own succession of "something's-just-not-right" logos, they turned to me for something clean, iconic and representative of the quality of service and character of the people they have working for them. Impressed with that, we've built a relationship that has evolved into brochures, graphic displays and currently a website overhaul. With the recent acquisition of Texas Drone Professionals, McCord is on the leading the way into some really exciting engineering consulting applications. Stay tuned on this one!

McCord Logo

Services Provided:

  • corporate rebranding
  • conference display booth design
  • trifold brochure design
  • conference sponsor print advertising
  • professional headshot photography
  • in the field / on location commercial photography
  • website overhaul

the challenge:

Junior League of Bryan-College Station

I gladly served my time. "The League," as my husband refers to it.  Seven years of service to this great community and while my husband seemed to always think I was happy-houring, more often than not, I was volunteering in a hands-on capacity that helped strengthen the fabric of our community. Whether they needed help branding a new event (Downtown Derby Fun Run & Health Expo) or rebranding the always changing Charity Ball, they often turned to me to help guide them because of my conscientious understanding our their strict style guidelines or my ability to work make a shoestring budget look glamourous.

Services Provided:

  • special event branding (Charity Ball)
  • printed invitation suite, including inserts, envelopes, raffle tickets
  • custom illustration  (Gatsby!)
  • design organization of 100+ page annual report
  • special event branding (Downtown Derby 5K run)
  • rebranding of annual fundraiser: Bargain Blitz

the challenge:

Welch Consulting

A delicate hand was needed to convince and bring the boss and his economic guros into this century. Respecting the mark that had been theirs for over 20 years, the firm needed an update, stat (<they are statisticians... you see what I did there?)!  My solution was to distill their old logo to the bare bones and see if I couldn't revive exactly what they liked- in a modern way. The script "w" seemed to be the hinge-point on which they agreed to take a leap. I was the sole creative in a sea of left-brainers here... so everything for their east & west coast offices from business cards, to website was my responsibility. I would tell folks making economist look sexy was my job, but really, it was making brilliant minds look like the thought leaders they are. One of my crowning achievements was developing a series of slick trial-ready Powerpoints from less-than sexy large data that the president of the company still compliments to this day. We're both still a bit bummed that the case settled. :/

Services Provided:

  • logo update / rebrand
  • all printed collateral (business cards, letterhead, etc)
  • designed suite of 6 practice area brochures
  • internal and external print and web newsletters
  • large and small conference displays
  • custom powerpoint templates, graphics
  • design and animation of holiday E-card
  • event planning and camp counselor-type retreat coordination 🙂

Project Potpourri

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